The conflict between Russia and Ukraine broke out on February 24, 2022, and it has been going on for more than three months.
The course of the conflict took everyone by surprise. At the beginning of the war, everyone thought that the battle would be over in a few days, and the Ukrainian side would sign the alliance under the city. However, three months later, the Russian army still failed to achieve the goals set for the "special military operation", and the blitzkrieg turned into a protracted war.
In this conflict, the military equipment of the Russian army far surpassed that of the Ukrainian side, but the weakness of the low level of digitalization was exposed. For example, the Russian army uses a large number of civilian walkie-talkies; after being unable to use Google Maps, the Russian army tank actually lost its way. It can be seen that the Russian army is only a very powerful mechanized force, not a modern information force.
On the other hand, the Ukrainian government has developed a mobile app. Through this app, people can send location-tagged videos to the Ukrainian Intelligence Center at any time, reporting the latest developments of the Russian military. Ukraine has also received intelligence support from NATO. It can be said that the Ukrainian army has mastered almost all the dynamics of the Russian army and can make quick responses, forcing the Russian army to shrink its front and retreat locally.
The digital shock to us from this conflict is very strong. Returning to the familiar business battle, if an enterprise sticks to the rules and fails to establish digital capabilities, it will inevitably encounter a "dimension reduction attack" when faced with an opponent whose digital transformation has been successful.
In this focus column, we introduce the methods and cases of digital transformation. The article "Seven strategic imperatives beyond digitalization" points out that digital construction is not just about implementing projects and systems. No matter how many digitalization initiatives are taken, if the process is conservative or completely copied from competitors' practices, companies will not be able to build a real and long-term business. Competitive Advantage. Enterprises need to go beyond digitalization and realize their own capability differentiation through digitalization.
In the case of Yidatong, Dr. Yan Yan and Mr. Liu Bin cooperated to sort out Yidatong's digital transformation process and business model evolution. Yidatong was originally a foreign trade service agent for small, medium and micro enterprises, and later developed an enterprise service software system to serve small, medium and micro enterprises online. This is the 1.0 stage of Yidatong. In the 2.0 stage, Yidatong formed a full-link data closed loop, began to provide credit guarantee, financing, digital supply chain and other services, and upgraded to a comprehensive foreign trade service platform. In the 3.0 stage, Yidatong uses the platform to empower stakeholders, and promotes a win-win situation for small and medium-sized enterprises, third-party service agencies, government departments, and Yidatong platform.
Guoquan Shihui is a catering ingredients supplier, providing hot pot and barbecue ingredients. With the continuous expansion of hot pot consumption, more competing products have entered the market. In such a fiercely competitive environment, why can Guoquan Shihui break through? Professor Zhou Wenhui and his graduate students analyzed how Guoquan Shihui uses digitalization to create a flywheel of business growth from three dimensions: supply chain, consumer experience, and brand marketing.
As this issue of the magazine is about to go to press, the conflict between Russia and Ukraine continues, and the process of the conflict once again confirms a truth: more sweat in peacetime, less bloodshed in wartime. In the face of business competition in the digital age, companies need to ask themselves: what efforts have we made? Are you ready for the digital battle?
.jpg)