跳至主要内容

New talk about "coffee culture" 

   Just like the flower arrangement art originated in the Tang Dynasty of China, with simple and smooth lines and a delicate and elegant style, it has created a unique rhythm of three-dimensional paintings that move with the wind, move with the emotion, and make at will. It is popular all over the world. Just as Ambilight is quietly emerging, the "coffee culture" with the characteristics of freedom, comfort, casualness and effectiveness is not only popular in Europe and the United States, but also in many countries in Asia.

  Once upon a time, Ethiopians were excited when they saw camels eating a fruit from a tree, so they picked the fruit, roasted it in the stove, and then ate the fruit. According to historical records, the first cup of coffee in the world was boiled by Arabs, and it is known as "Arabic wine"; the world's first coffee house was born in Damascus, Syria; it really began to spread the culture of coffee "power and enthusiasm" The charm is when the number of France. It is said that the free and romantic temperament of the French nation is very consistent with the sweetness of coffee quality. No wonder Voltaire, the thinker of the Enlightenment, Robespierre during the Revolution, Hugo, the literary giant, and writers such as Balzac and Zola. They are all inextricably linked with coffee and become early witnesses of "coffee culture".

  On the basis of the French "coffee culture", with the progress of human civilization and society, the American Starbucks "coffee culture", which is positioned as "your neighbor", and the Japanese "Manabe coffee culture", which is closely following its footsteps, have been deduced. ". Since the American "coffee culture" pursues intimacy, relaxation, leisure and popularization, the American "coffee culture" concept makes Starbucks coffee spread easily all over the world without traditional advertising, wherever it goes. All set off a coffee craze.

  With the frequent occurrence of "coffee culture" in the United States, "BOBO" has gradually become a lifestyle that is at the forefront of "coffee culture" fashion, and has become a favorite among cultural people in a short period of time. The term "BOBO" is said to have appeared in "The Bohemian: The Rise of a New Class of Society" by veteran New York Times reporter David Brooks. ) two words were combined, and then it was happily accepted by the eager fashion group. Bohemia originally referred to the philosophers, artists and poets of Czechoslovakia who were always eager to subvert the bourgeoisie, and now it has become a symbol of wandering, freedom, liberation and natural qualities. Bourgeois refers to the emerging middle class who advocate honesty, order, moderation, prudence, diligence, perseverance and humility, and who seek a better quality of life.

  Since the beginning of bourgeois civilization, the cultural contradictions of capitalism have been concentrated in the confrontation between Bohemia and Bohemians, and the "cultural impulses" of the Bohemians have always been incompatible with the commercial civilization of Bohemia. Today, thanks to the "coffee culture" in the United States, the two are perfectly integrated and integrated, and they have rushed to the forefront of fashion all the way, forming the BOBO family.

  The BOBO family pays attention to spiritual growth, pays attention to the coordination and matching of the details of life, longs to be close to nature and make independent choices, pursues the best material and spiritual life with individuality, likes competition and challenges, and has a passion for professional stimulation, adventure and extreme sports. A soft spot, actively and enthusiastically involved in art, collection, health, sports, high-tech, appreciation, environmental protection and creation and other fields and has always maintained a wide range of interests. In addition to liking coffee, the famous French football star Platini, who is said to be a good piano player, and the former U.S. ambassador to France, known as "the greatest courtesan of the twentieth century", said "I'd rather gossip than gossip" Ms. Pamela and others, who are well-known for their logic of being forgotten by others, are typical representatives of the BOBO family.

  Nowadays, a fashion is quietly popular in our country called "drinking coffee with Picasso", "tasting wine with Van Gogh", "afternoon tea with Renoir"... If you have enough courage, it should be "drinking coffee with Picasso" Churchill smoked cigars". All of this is actually the result of the BOBO people who are edified by the "coffee culture" of "power and enthusiasm" selling themselves around us.


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