About 8 years ago, I came into contact with a business owner who crossed over to children's food from Chaowan Stationery. It is said that inter-line is like a mountain, but it has long been a routine operation to make profits across the line. He pays special attention to the packaging of the product, and also requires that the product design must be fun. For example, he said that the bottle cap of a product should be designed to look like a doctor's cap, which not only has the beautiful meaning of academic success, but also transforms the child's bottle-opening process into a fun experience similar to twisting a wrench.
This statement is deeply rooted in my heart. Later, an expert proposed "toy thinking". He believed that toy thinking, as a new trend in the evolution of product strategy in the Internet era, is rapidly replacing tool thinking.
New products, or new functions of products, not only meet the basic needs of users, but also provide users with deeper emotional satisfaction such as fun, fun, fashion, coolness, and decompression. This product strategy that goes beyond the basic functional requirements of the product, gives users sensory stimulation and emotional enjoyment, and satisfies their desire to play and decompress is called toy thinking.
Hollywood superstar Clint Eastwood, known as the "urban cowboy", once said in the film that "this (Magnum revolver) is the most powerful pistol in the world". The "most exciting" here is not the same as "the most accurate" and "the most reliable", but it is equivalent to "the most fun", "the most interesting", and even "the biggest sales".
Toy thinking can bring sensory stimulation and emotional relief to users. In fact, the idea of toys + decompression has long been widely used in enterprises.
Visual decompression. Whether it is the economy of appearance or the economy of aesthetics, in fact, it is through vision to please the body and mind. Figures, ornaments, mobile phone cases, earphone sleeves, etc. are probably the same.
Taste decompression. The first thing that comes to mind is of course the extremely pungent taste. Hot and sour powder, snail powder, sour candy and other products can stimulate the tense nerves while stimulating the taste buds.
Auditory decompression. Decompression effects are achieved by emitting or amplifying specific sounds. For example, the reason why a product of a certain razor brand sells well is because the sound is deliberately amplified at the time of design, because many men like to listen to the sound of the knife net when shaving their beards.
Tactile decompression. When I go to school, I always turn books and pens habitually. After these small actions are commercialized, they have become fingertip toys, such as Xiaomi's fingertip building blocks, which can be called top-notch products. The restless heart is brought to peace with the turning hands. Just looking at the way I coiled the building blocks with my fingertips, I couldn't help but think of the picture I saw when I was a child when I saw the uncle coiling a fitness ball. Similar to the principle, there are also net red decompression artifacts such as Pinch Music and Lala Dog.
Therefore, many products with good sales have the attribute of "disc". For example, the second-generation trendy lighters, in addition to the interesting visual design, can also be played in the hand. There is also a certain brand of mouth spray products, in addition to fresh breath, you can also spin around on your fingertips.
Stress has never been reserved for one type of person, and neither are stress-relieving toys. To paraphrase a tried and true rhetoric: All products are worth redoing with a decompression toy mindset.
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